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Case Details

Case Code: LDEN154
Case Length: 12 Pages 
Period: 2011-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.300
Organization : Self-owned
Industry :Energy
Countries : India
Themes: Entrepreneurship/ Environmental Sustainability/ Business Models/ Sustainable Innovation
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
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Leadership & Entrepreneurship

CleanMax Solar-Promoting Clean Energy and Sustainability

 

ABSTRACT

 
The case ‘CleanMax Solar – Promoting Clean Energy and Sustainability’ is about CleanMax Enviro Energy Solutions Pvt. Ltd. (CleanMax Solar), an Indian company involved in solar energy production. The case deals with the growth of the entrepreneurial venture, its funding, and the various challenges the company faced in its endeavors to provide clean energy and contribute toward sustainability and a clean environment. The case further discusses the state of the solar energy industry in India and its potential as the cleanest source of energy in the future. CleanMax Solar had won numerous awards and recognition and had many corporates as its clients. There were numerous solar companies in the Indian market and CleanMax Solar was one of the top companies providing clean energy solutions to corporates. The solar energy solutions of CleanMax Solar are discussed in detail. The case ends with the future outlook for the company and how CleanMax Solar planned to achieve its targets and contribute toward sustainability and a greener environment and to help the corporates reduce their carbon footprint.
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the importance of a business model in entrepreneurship.
  • Understand the four stage growth model of entrepreneurship.
  • Evaluate the relationship between sustainability and energy production.
  • Understand what constitutes a sustainable business model in entrepreneurship.
Contents
INTRODUCTION
A NOTE ON CLEANMAX SOLAR
THE SOLAR ENERGY INDUSTRY IN INDIA
CHALLENGES FACED BY THE ROOFTOP SOLAR COMPANIES
CLEANMAX SOLAR’S SOLAR ENERGY SOLUTIONS
OPEX MODEL (BUILD-OWN-OPERATE)
ON-SITE SOLUTION
OPEN ACCESS SOLAR FARM SOLUTIONS
CAPEX MODEL (ENGINEERING, PROCUREMENT, CONSTRUCTION)
CUSTOMER DELIGHT AT CLEANMAX SOLAR AND CSR INITIATIVES
ROAD AHEAD
EXHIBITS

Keywords

Clean Energy, Entrepreneurship, Sustainability, Solar energy, Carbon footprint, Environmental protection, Solar farm, OPEX model, CAPEX model, Rooftop solar plant, Net metering, Sustainable business model.

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